With any major product, it is the logo that people identify with. A logo can be very simple. For example, the Shell Oil “Shell” symbol and the Nike “Tick”. Both seem very simple as designs. But this is deceptive. A lot of thought went into designing these logos. This is how people can quickly recognize a particular product. The Shell Oil symbol has been around for years. It has evolved and changed over time, but the basic concept and design has stayed the same. This is how Shell Oil is known. It is this logo that catches the corner of someone’s eye driving to a gas or petrol station. For marketing and advertising, a good logo design is essential. Therefore, a good Melbourne logo design company can help people to develop a logo which matches their needs.
The Logo Design Process
There are a number of products that a competent provider of Melbourne logo design can supply. These include business cards and letter headings on documents. Signage above a shop is very important. Also logos at business premises. Logos on delivery vans and logos on tee shirts and clothing. Of course, on websites as well. The web is fast becoming one of the main ways a product or service is advertised.
If there are competitors with similar products or services in the market, then Melbourne logo design will help evaluate the competitor’s logos and suggest a distinctive alternative. There will be an open discussion and analysis of your business and what is needed for that particular market.
Any business logo design or design for any organization has to cover all the basic requirements of producing a good logo. A design brief is decided upon. Then developing possibly a symbol as well as graphics, fonts, colours, plus the overall placement and positioning of the final logo, related to logo and website designs. This is done in partnership with the client. There will be revisions and alterations in discussion with the customer until all parties are 100% happy with the final result. Apart from business and company logos, designs can include trade, product and event logos.
Search Engine Optimization
Search Engine Optimization or SEO is becoming a very important part in the setting up of a website. This is a service provided by many seo services Melbourne has today. The structure, content, links and, what is really important, keywords, can be looked at critically and improved. A website provider and Search Engine such as Google will use complex algorithms in the programming to evaluate these keywords.
There are more than 200 factors involved in this process. This affects the “visibility” of the site on any particular search engine and web page. That is the “ranking” of each website. The closer to the top the better. If a web page is buried on some distant page, only a dedicated searcher will find it. Most people possibly only look at the front page. This is where the webs listing should be placed.
With both business logo designs and web pages, it is important that they communicate and can be seen. This is something that is of the utmost importance. This will be undertaken by a good design company in close partnership with its clients.
For more information, visit at http://www.clarkmarketing.com.au/.